International Conference on Media and Popular Culture
Vienna, Austria, 30-31.05.2014.
Conference venue: Hotel Le Meridien, Opernring 13-15, 1010 Vienna, Austria
It is an unobjectionable fact that media participate in formation of our daily lives by creating identities, images, and by generally influencing our views. This applies not only to politics (i.e. political campaigns), but also to the formation on how we see ourselves and others. Popular culture, on the other hand, also affects our daily lives by fostering images and ideologies, and by selling way of life that is presented as acceptable or non-acceptable.
Sociological theories presented five models of audiences (hypodermic model, normative model, model of satisfying needs, interpretative model, structural interpretative model), and scholars still debate usability of each model due to the influence of media and popular culture over current issues.
A selection of photos is available in the gallery below: